Though there are many snowboarders that aren’t necessarily fans of Shaun, I’ve never heard anyone say that Shaun White is not one of the most diligent competitors out there. I would cautiously liken him to a person with ADD; despite his numerous side projects, whenever he finds something he is genuinely interested in (a new trick, a business venture, etc), he seems to hyper-concentrate on that project until he’s seen it through.
Brand/Name recognition. If you ask people who aren’t involved in snowboarding to name the best snowboarder in the world, they’ll most likely answer that it’s Shaun White. Their response isn’t based on any real knowledge of the sport, it’s based off the branding deals and merchandise that White and his business team have skilfully crafted. Shaun White is the name in snowboarding, just as Tony Hawk is the name in skateboarding, or David Beckham is the name in soccer.