It would probably be some mega-mix of, like, “Jeremy’s favorite songs from Six, the musical…[and] Larry Owens in Jeremy’s favorite song from A Strange Loop.” It would be Alice Birch’s Revolt. She Said. Revolt Again, the Lileana Blain-Cruz production—some scenes from that. Oh, and Ralph Lemon! I would rewatch the moment where April Mathis screams in Ralph Lemon’s Scaffold Room, as the finale. And the whole thing takes place just for me at the Park Avenue Armory.
The bigger picture, Brown says, is that Allbirds’ carbon scoring and regenerative agriculture efforts have made sustainability a “foundational constraint” for the company. They’ve changed the way Allbirds items are designed, where its materials are sourced, how its renewable energy is utilized, and on and on. In a word, it’s been transformative. “This idea of carbon as a unifying metric and a design constraint is extraordinarily exciting,” Brown says. “I think it’s something we’ve started to lay out in these first few items.”
It doesn’t come as a surprise that Brown and Zwillinger opted against neon prints and trendy silhouettes. “When you’re innovating at the yarn level like this, it takes an enormous amount of time,” Brown says. “So we tried to focus on the key items that are important for your day to day, and bring relentless design iteration and focus. There’s a lot of detail in these very, very simple things, and I hope the results reflect a level of care and thoughtfulness.”
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